Unfolding Futures Training Academy
World Class Training For Educators & Coaches
The Ultimate Customer Experience
2 Day Workshop
The two-day workshop will introduce you to the inherent concepts of customer experience and what it means to
create a personalised experience for your customers.
Leaders and managers within a business who are responsible for the experience customers have of the business
Professionals at all levels whose roles include interacting with customers (internal and external) either face to face or on the telephone.
Launching in Summer 2020
Please Register Your Interest With
Tracy Gravesande, Head of Unfolding Futures
To attend this 2-day workshop, your investment will be:
£595 + VAT for PDC Members
£995 + VAT for non-PDC Members
Background & Context
Businesses that want to maintain a competitive edge need to ensure that a focus is placed on customer experience (CX)
if they expect to retain customers.
Did you know that in the US, “seven in 10 consumers say they have spent more money to do business with a company that delivers great service”?
This was stated in the 2017 Customer Service Barometer Report, a study undertaken by American Express.
We are all familiar with the fact that excellent Customer Service is a requirement for all businesses that want to be successful, but is it synonymous with the term Customer Experience? In the 21st Century, it is not - Customer Service is simply one element of Customer Experience.
So, what is Customer Experience?
It is essentially an energetic reaction that a customer has to any interaction he or she has with a business.
The term "experience" refers to the totality of engagements a customer has with your business over his or her lifetime. It does not simply refer to one interaction.
Building a Customer Experience strategy requires becoming customer-centric or putting the customer at the centre of your business. This means Customer Experience spans every aspect of the customer’s interaction with a business from sales to marketing to delivery of the product/service to customer service, whether the interactions are online or offline.